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Edison Ford Property - Peter Allen

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Edison Ford Property

About the client

Edison Ford Property is an independent company (part of the Edison Ford group) offering estate agency, letting agency services and property management facilities. They have been providing services to their clients for over 25 years.

About the project

This was a project undertaken working with the team at Edison Ford. The old website was incredibly dated, wasn’t user or mobile friendly (an important factor, especially so in property), lacked a comprehensive property search and wasn’t SEO optimised.

The new website has a simple design to appeal a wide audience range and is fully responsive, meaning clients can view properties literally anywhere in the world from their desktops, laptops, phones or even tablets. The website also features a custom property search, enabling interested buyers or renters the ability to find properties with a range of filter options. The property search also saves Edison Ford time and money as it’s automatically updated every hour with the back office system, Dezrez. The website is fully SEO optimised, which includes a blog with helpful advice to “satisfy” the content needs of Google.

The first thing you see on the home page is a large image of a latest property and a comprehensive list of search fields.

Each property listing in the search results has all the information a "searcher" (I'm sure that's the technical term!) needs to gauge whether the property is for them.

The property details page features a photo gallery which has a full screen mode, tabbed interface containing the description, room details, floorplan(s) and an arial view map powered by Bing.